Tuesday, November 13, 2012

Unique Ways To Get People Talking About Your Business

When push comes to shove, consumers go with the names they know. If a company is not on their minds, it will not receive their hard-earned dollars. Make customers continue coming back by promoting the business in unique ways. The best promotional efforts subtly embed the company name in the minds of consumers. Without even realizing why, people will automatically reach out to the company when they are in need of what it offers.

The Website Is a Powerful Tool

A website has the potential to draw customers from all over the globe. Even a small business can harness the potential of a website, attracting customers day and night. Developing and maintaining a website that lands customers on a daily basis is not difficult to do. One method is to add an internal or external blog and start writing. Address the audience as if the experience were a normal face-to-face conversation and provide information that has substance such as tips about additional uses for products.

Tying the website to social media networks on Twitter, YouTube, LinkedIn, and Pinterest develops a sense of community. Post status updates on social media sites and encourage customer comments. Listen to what customers have to say and respond to their questions and concerns. Keep asking for feedback because it will prove invaluable when refining products or services or developing new ones. Develop programs to recognize and reward consumers who contribute thoughts and suggestions via social media.

Customize Marketing Efforts

Prospects and customers are much more likely to pay attention to a marketing message addressed to their name rather than "Dear Valued Customer." It is easy and inexpensive to integrate information from customer mailing lists into marketing letters, postcards, and even email communications. This extra step can make a huge difference in the amount of new and repeat business. Recipients will take time to read and act on the promotional messages.

Show existing customers some appreciation by providing them with custom promotional products as a thank-you for their loyalty. Customers like the extra thought put into gifts that correspond with their interests and they will enjoy the personal touch that the customization provides. These gifts contribute to corporate branding by keeping the business on the mind of the recipient. They also show that the company values each customer as a unique individual.

Monday, November 12, 2012

Brand Ambassadors: Key Ways To Ensure Your Staff And Trade Show Reinforce Your Business Image

Whether you're a business working the trade show booth circuit, or simply an organization trying to get the promotional word out to your targeted demographic, chance are you've heard the term "brand ambassador" within your industry inner circle. While many companies only consider brand ambassadors to be high profile celebrities hired to represent a firm, savvy entrepreneurs understand the importance of broadening the definition of this invaluable promotional tool to include both individuals and/or marketing materials/resources utilized by companies in any niche that embody and represent what a business stands for and by.

While a brand ambassador tactic can prove a major differentiator in any marketing mix, it has also firmly established itself as a major weapon in every trade show stand strategy arsenal. If you're currently not considering this approach in your displays for trade shows, it's time to start. Understanding some critical factors to consider with both your staff and stand can help ensure you're optimizing return on investment on this imperative brand-centric solution.

How To Help Trade Show Stand Staff Best Convey Your Corporate Message And Identity

When grooming your team members to become the best representatives of your business, it's important to reinforce several imperative "musts" that need to be adhered to when manning your company booth. First and foremost, thoroughly educate your team on what your business brand is truly all about. Convey a clear, distinct and (most importantly) consistent message to your staff on what your corporate missive is and what your performance expectations of them are throughout the marketing function. Feel like you're not equipped to manage the training appropriately internally? Hire a professional training firm that specializes in brand reinforcement to guarantee that your staff has a firm grasp of how to be corporate representatives while working your trade show stand.

Important Factors To Consider When Using Displays For Trade Shows As Brand Ambassadors

When creating your company trade show stand there are a few significant features to keep in mind throughout the design process to guarantee that you end up with a final product that truly encompasses the business image that you want to convey. Always keep a steady focus on the professional image that your stand offers to passersby. Your expectations of your booth should mirror those that you have of your staff; the final display should always reinforce your image as a polished, poised and professional firm. Never set up a stand that looks shabby and dated - it instantly renders your company as an ineffective (and potentially financially struggling) non-entity!

Sunday, November 11, 2012

How Different Businesses Can Gain From Online Animation

Motion graphics, as the name suggests, is graphical communication of a piece of information. It involves communication with the use of sounds, music, graphs, designs and texts. They are extensively used in online animation, which results in quick and easy advertisement of a product or services provided by a company.

Motion graphics communicates the information graphically making viewers doesn't feel the pressure of going through a commercial. Users, on the other hand, get the same feel as they would get after watching a live video.

How the usage of movement of graphics in online animation can help different sectors:


Graphical representation of information can help education sector immensely. Large or complex subjects such as medicine and astrology can be taught well with the help of animation. For example, if pupils have to be told about our milky way or the anatomy of a human body animation can show a subject matter in varying proportion or highlight it to show its effect clearly to viewers and learners.

Real estate

Construction sectors can also look to gain from online animation. They can through moving graphics show their prospective clients what is yet to be constructed or which is still under construction. Viewers can, with animated graphics, get the same feel of a project as they would after visiting it in real. This means that viewers can virtually see what is otherwise not possible in reality and thus can go for a project after making an informed decision.